The Financial Communicator
Dahna M. Chandler, MPS
Award-Winning Business Journalist | B2B & B2C Finance Sector Strategic Content Communicator | Finance Industry Storyteller | Wealth Education Authority | Inclusive Finance Advocate
People-first strategic content creation that helps you ensure your audience feels seen by your brand.
Essential Strategic Content Solutions
Private banks and wealth management firms partner with me to develop high-quality, data-driven strategic content solutions tailored for mass affluent and emerging high-net-worth audiences. We'll work together to take a nuanced approach to strategic content creation, considering the sophisticated psychographic or audience profile of your affluent clients.
This exclusive people-first approach, grounded in thorough research and expert insights, sets my strategic storytelling content apart in a AI-generated content landscape.
As a thought partner, I collaborate with content management teams and senior leaders to develop strategic content strategies that accelerate wealth accumulation, preservation, and transfer for your high-net-worth clients. This includes creating white papers and thought leadership content for wealth advisors, helping them establish credibility and deepen client relationships.
While my primary focus is on affluent audiences, I also offer data-driven content strategies for personal finance and real estate content aimed at general audiences, as well as business operations and development content for small business owners. This breadth of expertise provides a comprehensive understanding of the wealth spectrum incorporated into my storytelling.
Experienced Wealth Education Storyteller
The latest SEO strategies, including E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), and YMYL (Your Money or Your Life) approaches, are crucial in the wealth management space. Those concepts can fuel our collaborative content creation, ensuring it resonates with sophisticated investors and performs well in search results.
Recognized as a wealth education authority, I bring deep expertise in developing strategic content for mass affluent and emerging high-net-worth audiences. Content leaders in private banks and wealth management firms benefit from storytelling designed to educate discerning clients about wealth development, management, preservation, transfer, and enjoyment.
The preeminent finance brands who choose to partner with me are primarily private banks and wealth management firms. I develop strategic content that seamlessly integrates into their plans, whether educating wealth managers on service offerings or providing advanced wealth education content for mass affluent and emerging high-net-worth clients.
As an award-winning finance journalist, I develop editorial content for respected media outlets, continuously enhancing my understanding of the wealth management landscape and the informational needs of affluent audiences.
Select Brand Experience
What Clients Say
Dahna and I have worked together on multiple projects for a financial client. Dahna has deep knowledge of the financial issues and interests of mass affluent and emerging high-net-worth people, which has made her a good fit for these projects. She is also skilled at finding academic-level data and research to support her work. And she's a strong writer who is easy and pleasant to work with. I highly recommend her for data- and research-driven financial writing, as well as any strategic content development that requires a solid understanding of your private banking and wealth management readers.
Lisa requested I exclude her last name from this recommendation to protect her privacy. Contact me for verification of her recommendation.
Dahna is a gifted writer, meticulous researcher, and a terrific communicator who has a keen knack for detail. She is an intuitive and skilled finance writer who can adapt to any brand voice while creating helpful and empowering content. I am happy to have Dahna on my contributing team!
Why work with me?
As a strategic content communications consultant, I can help you develop a comprehensive strategic content plan to ensure your stories get seen. I’ve developed successful content strategies for over 25 years, long before this now common communications strategy was called "content marketing."
I'll deliver customized solutions that not only engage your ideal clients but also inspire them to take action, forging lasting connections with your brand. I work with you to ensure my strategic content fits seamlessly into your overall strategic communications plan.
Let's Collaborate
Contact me to explore how my expertise in developing B2B and B2C strategic content solutions can amplify your financial brand's voice. Let me help you capture—and keep—the attention of your target audiences.