The Financial Communicator

Dahna M. Chandler, MPS

Award-Winning Business Journalist | B2B & B2C Finance Industry Strategic Content Communicator | Finance Industry Storyteller | Wealth Literacy Specialist | Financial Inclusion Advocate

People-first strategic content communications that help your brand get noticed, not lost in all the noise—or ignored completely.

Essential Strategic Content Communications Solutions

I offer high-quality, primarily B2B and B2C FIRE—finance, insurance, and real estate—data-driven stragegic content solutions that fit into your content vision or overall strategic communications plan. This exclusive people-first approach, grounded in thorough research and expert insights, sets my strategic storytelling content apart in a GAI-generated content landscape..

I collaborate with your content management team or senior leaders to develop strategic content strategies. These strategies are designed to accelerate the pace at which readers can achieve their wealth goals. I also offer data-driven content strategies for personal finance and real estate content aimed at general audiences, as well as business operations and development content for small business owners.

The latest SEO strategies, "E-E-A-T: Experience, Expertise, Authority, and Trust," and "Y-M-Y-L: Your Money Your Life" approaches fuel the content I provide for you. That means it does well in search and cuts through all the noise to connect with, captivate, and convert your ideal clients.

Specializing in enhancing wealth literacy, I have deep niche experience in developing content strategies for mass affluent and emerging high-net-worth audiences. My content educates them on wealth development, management, preservation, transfer, and enjoyment.

The international finance brands I work with include private banks, wealth management brands, credit card companies, and some fintechs and insurance companies. I develop strategic content that fits seamlessly into the plans of content managers aiming to educate wealth managers on their brand's services or provide financial literacy content for their clients."

Finally, I'm an award-winning finance journalist who develops editorial content for respected media outlets.

Select Current and Past Brand Experience

Inclusion above does not constitute an endorsement by any of these brands.

What Clients Say

Dahna and I have worked together on several projects for a financial client. Dahna has deep knowledge of the financial issues and interests of mass affluent and high net worth people, which has made her a good fit for these projects. She is also skilled at finding data and research to support her work. And she's a strong writer who is easy and pleasant to work with. I highly recommend her for data- and research-driven financial writing, as well as any financial writing that requires a solid understanding of mass affluent and high net worth consumers.

Lisa, Contently Managing Editor

Lisa requested I exclude her last name from this recommendation to protect her privacy. Contact me for verification of her recommendation.

Dahna is a gifted writer, meticulous researcher, and a terrific communicator who has a keen knack for detail. She is an intuitive and skilled finance writer who can adapt to any brand voice while creating helpful and empowering content. I am happy to have Dahna on my contributing team!

Jordan Merimee Navidar, Senior Content Editor at Chime

Why work with me?

As a strategic content communications consultant, I can help you develop a comprehensive strategic content plan to ensure your stories get seen. I’ve developed successful content strategies since 1997. That was long before this now common communications strategy was called "content marketing."

I'll deliver customized solutions that not only engage your ideal clients but also inspire them to take action, forging lasting connections with your brand. I work with you to ensure my strategic content fits seamlessly into your overall strategic communications plan.

So, let's collaborate. Contact me to explore how my expertise in developing B2B and B2C strategic content solutions can amplify your financial brand's voice. Let me help you capture—and keep—the attention of your target audiences.