Strategic Content Development and Journalism Solutions

As a subject matter expert in wealth education and financial communications, I collaborate with you to engage your audience through compelling, data-driven stories that address their wealth-building questions and concerns. I help you ensure your readers feel seen by your brand—and they see you.

My content solutions, developed specifically for finance-focused readers, help differentiate your brand and build credibility with audiences ranging from middle-class to mass affluent and emerging high-net-worth individuals. This wealth education content empowers your readers to make informed financial decisions.

Drawing on my background as a doctoral researcher in education and an award-winning journalist, I deliver wealth education content that aligns with your brand voice, educational objectives, and key messaging priorities.

I work collaboratively with clients to develop strategic content communications, and thought leadership messaging for or about:

• Wealth growth, management, protection, and enjoyment
• Private banking and personal finance
• Personal finance (targeting middle-class, mass affluent, and HNW audiences)
• Small business finance, development, and operations
• Professional association thought leadership and member development
• Sandwich generation issues (specifically elder care)
• Belonging and inclusion (for both internal and external stakeholders)
• Luxury real estate (residential and small individual investor content)
• Luxury business and personal travel and lifestyle experiences

As my portfolio shows, I've developed insightful content in these areas for most of my over 25 years as a strategic content communicator. I'm committed to cultivating well-constructed content that aligns with your content vision and the overall strategic communications plan for your organization.

I offer my strategic content communications solutions for your reputable mid-middle market or large banking or wealth brand or recognized financial media outlets. Using the latest SEO strategies, including E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), and YMYL (Your Money or Your Life) approaches, I offer:

• Blog posts (reported, feature length)
• Thought leadership content
• News articles (shorts and features)
  
• eBooks and position papers (a.k.a "white" papers)
• CSR/ESG reports and annual report strategic content
• Cornerstone content (data-driven, strategic storytelling)
• Infographic concepts and text copy
• Edited and repurposed website copy and strategic content
  

My comprehensive approach to content creation includes pitching, sourcing, interviewing, deeply researching, writing, and guiding the creative design of visual elements. I also enhance existing distribution plans or develop new strategies to ensure the content I craft for my clients reaches its intended audience effectively.

Our partnership can ensure your wealth education stories cut through the digital noise, maximizing visibility and engagement with your target audience.

You’ll benefit from my experience that encompasses developing both B2B and B2C wealth and finance industry content for some of the largest, most reputable financial institutions and media outlets in the world.

When you collaborate with me, I can deliver effective wealth education content customized to your brand’s needs. Luxury hospitality, travel, home design, and residential real estate brand content leaders targeting affluent audiences also gain value from partnering with me on your strategic content initiatives. You’ll receive finance-related content solutions that resonate with your sophisticated clients.

For communications agencies and strategic content marketing platforms in the finance and lifestyle sectors, our working together provides you a competitive edge. You’ll leverage my strategic wealth education insights to enhance your content offerings and audience engagement, clearly distinguishing your brand in the market.

I work most successfully with highly respected brands like those identified here under "Stellar Media and Brand Experience."

While I work entirely remotely, I can work independently or collaborate with your team, integrating into it where needed, to offer my strategic content communications insights and related services. 

Contact me for more details on how I can add value to your remote strategic content, or journalism team.