Sustainable Living and Working

A committed advocate for sustainable living, I began creating strategic content in this field over a decade ago, beginning with the green home builder whose client testimony is below. There, I sharpened my expertise and increased my profound understanding of sustainable living and working.

I bring a wealth of knowledge on various sustainability topics beyond sustainable decor, including innovations in clean energy, sustainable building financing, and critical environmental issues related to climate change. My work has given me the opportunity to interview industry leaders and contribute to corporate blogs, to help advance the sustainability conversation.

My goal is to help your blog or publication engage readers eager to shift the narrative on sustainable living, making these practices integral to their daily lives to combat climate change. Please review my stories below to see how I can help you meet your commitment to sustainability with thoroughly researched and credible strategic content. Then, contact me to collaborate on your strategic content vision.

Client Testimonial

"Dahna worked with us to brand and launch our green residential home building enterprise, GreenTec Homes’ new subdivision in Macon, GA. She was integral in coming up with the strategic content communications plan for the business. She developed the term “substantially green” that we used throughout the strategic communications campaign. Dahna also developed the strategic content for our website and collaborated with our team to create and execute other aspects of our strategic communications plan. Our experience with Dahna was excellent and we highly recommend her to any publication that needs an outstanding sustainability content, and any organization that wants to develop a strategic communications plan for its sustainability content." —John Damiano, Associate Broker – Keller Williams – Atlanta Perimeter – CEO The Providence Group (2013)

The Importance of Quality Furniture for Your Small Business

The way you design your office reflects on your brand. Employees and clients alike determine the value of your business based on the feel of your office environment. Its design and organization determine whether you'll keep current employees and clients happy while attracting new talent and customers. So, to convey that you're a quality business worth the fees you charge, you'll want to go with quality furniture and an organized space. This blog post tells you how.

Out with the Old: When It's Time to Update to Safer Furniture

This post is on upgrading from furniture made under old environmental and chemical exposure regulations to safer furniture. Originally, the focus of the post was different, but I showed the client how to make a better impression on readers by removing some keywords and refocusing the post to make a stronger connection between the statistics it presents and the company's offerings. This kind of tweaking can mean better engagement and outcomes for an overall content marketing strategy. It's how I combine my journalism background with my marketing fluency to help clients achieve their content marketing objectives.

Surprising Facts About the Eco-Friendliness of Furniture Rental

This post brought out the data journalist in me. I had to analyze the story behind the numbers and find additional data to support the original study. I focused on making this a piece of strong, editorial content that inspires readers to make their lifestyles more eco-friendly by recycling rather than replacing things. That can increase greenhouse gases since people end up disposing of their old items improperly. Read the blog post for more.

How to Reclaim Secondhand Wood Furniture and Make It Your Own

Personalizing a reclaimed secondhand piece of wood furniture is a satisfying endeavor on several levels. First, you’ve done a good deed for the environment because you’re keeping used furniture out of the landfill. Second, it’s an opportunity to turn a mediocre piece into a masterpiece. This blog post, which I was assigned but sourced, developed and wrote, gives tips on how to reclaim old wood furniture and make it yours.

Guide: How To Avoid New Construction Home Problems

New Construction: It’s A Thing Again. Builders express more excitement about the new construction market than they have in years, especially after a market slump. Consumer confidence is so high from 75 months of jobs growth, there’s a shortage of resale homes to buy. So, should you consider buying in a new home development, or buying a custom-built house? If you decide to build, here's how to avoid new build nightmares.

Easy Ways to Incorporate Small Business Trends into Your Office Design

Small business trends in office design come and go. But it's important to follow them to know which to implement and when to keep employee and client satisfaction high. You also have to do it in a cost-effective way that leads to high ROI. This blog post tells small business owners how to maintain critical long-term strategies in office design while still incorporating the latest ones with ease. That way, you can keep your employees, customers and bottom line happy.